Anthony Michael Mayes

Business - Operations - Marketing - Analyst - Development - Design

A seasoned professional with a multifaceted background spanning analytics, development, and design, coupled with a robust skill set in team collaboration and cross-functional leadership. Proven track record of leveraging analytical insights to drive strategic decisions, adept at developing innovative solutions, and committed to fostering strong teamwork across diverse functional areas. With a keen eye for detail and a passion for problem-solving, I excel in navigating complex challenges and driving projects to successful outcomes.

Los Angeles Valley College

Marketing

The Art Institute of California

Web Development & Graphic Design

College of the Canyons

Computer Applications and Web Technologies

Pasadena City College

Business, Management and Administration

Eureka Multimedia Group Inc.
Business Intelligence Analyst (2021 - Present)
  • Extract, analyze, and develop performance reports on economic performance shifts.
  • Optimize internal programming logic based on integral metric based KPIs to help improve our sales and revenue.
  • Analyze and optimize internal + external marketing campaigns and accounts.
  • Deliver weekly actionable item reports to management.
  • Perform monthly cost and revenue anaylsis.
  • Develop reporting dashboards to be used by internal account managers.
  • Anaylze internal ecommerce transactional trends for fraud discovery.
  • Apply analytic methodologies to review forecasts, sales trends and internal cost strategies to provide business insights.
  • Research geographic transactional trends and develop new programming logic to provide stable margins.
  • Communicate regularly within the organization to align key strategies, and identify and resolve reporting metrics.
  • Work independently while maintaining consisteant direct communication and coordinate any extra work efforts towards helping other associates.
Amayesinc Solutions
Business Development Specialist (2020 - Present)
  • Custom website integrations.
  • WordPress website design and development.
  • Front-end web design and development.
  • Marketing campaign development.
  • Design + develop email marketing creatives.
  • Strategic + creative sales copywriting.
  • Logistics + operational workflow analysis.
  • Optimization of images + videos for web.
Interactive Technologies, Inc.
Marketing Support Specialist (2018 - 2020)
  • Managed multiple digital advertising accounts, both internal and external.
  • Worked directly with executives to help identify opportunities for improvement.
  • Manipulated and analyzed complex data with SQL, Excel, and Google Sheets.
  • Established internal KPIs to isolate the performance being seen within digital ad campaigns.
  • Improved overall operational productivity and boosted moral with effective communication across all teams.
  • Provided insights and daily account performance updates to all account managers.
  • Organized and attended weekly creative meetings with internal and external creative teams.
  • Developed creative concept designs and maintained timelines with internal task management tools.
  • Assisted marketing account managers with daily account operations and client communications.
  • Worked with multiple teams of designers & developers to create digital marketing campaign creatives and custom landing pages.
  • Procured content for multiple digital ad campaign projects.
Mayes Contracting
Project Manager / Forman (2016 - 2018)
  • Managed multiple ongoing projects from initial estimation to completion.
  • Integrated new technological applications to increase the time management and business efficiency.
  • Provided customers with follow up communication and service calls regarding any future project inquiries.
  • Maintained communication with head general contractor from initial to final stages of job completion.
Playboy Plus Entertainment
International Program Coordinator (2015 - 2016)
  • Oversaw and assisted in content creation through to the final stages of transcoding and delivery.
  • Managed an entire International Video On Demand schedule for 30+ international clients.
  • Liaised between Los Angeles and UK Offices to obtain efficiency in content delivery and organization.
  • Assisted in sales to clients and content workflow organization for both worldwide and exclusive content.
Business Intelligence Support Analyst (2013 - 2015)
  • Analyzed and simplified complex information from raw data sets into visual presentations with Microsoft Excel.
  • Assisted VP and senior analyst with weekly transactional reports.
  • Translated raw data sets into digestible forms to assist senior management.
  • Created tools and guidelines to help increase efficiency within the Business Intelligence team.

Analytical

  • Data Management
  • Revenue Forecasting
  • Organization
  • Data Analyst
  • Optimization
  • Troubleshooting
  • Reporting
  • Data and metrics interpreting

Marketing

  • Interpersonal Skills
  • Market Research
  • Client Communications
  • Project Management
  • Funnel Management
  • CRO and A/B Testing
  • Social Media Marketing

Development

  • HTML
  • CSS
  • JavaScript
  • PHP
  • MySQL
  • R
  • PowerShell
  • Linux Terminal
  • SASS
  • WordPress
  • Bootstrap
  • GitHub
  • Responsive Design

Design

  • Adobe Creative Cloud Suite
  • Interactive media
  • Branding
  • Creativity
  • Typography
  • UX design
  • UI design
  • Product design

Operational

  • Leadership
  • Conflict Management
  • Decision-making
  • Planning and ogranizing
  • Delegation
  • Adaptability
  • Accountability
  • Deadline Oriented

Office

  • PC & Mac OS
  • Microsoft Office Suite
  • Team Management
  • Operations Management
  • Problem Solving Abilities
  • IT Background
  • WPM 85+