Professional Summary
A seasoned professional with a multifaceted background spanning analytics, development, and design, coupled with a robust skill set in team collaboration and cross-functional leadership. Proven track record of leveraging analytical insights to drive strategic decisions, adept at developing innovative solutions, and committed to fostering strong teamwork across diverse functional areas. With a keen eye for detail and a passion for problem-solving, I excel in navigating complex challenges and driving projects to successful outcomes.
My Resume
Education
Los Angeles Valley College
Marketing
The Art Institute of California
Web Development & Graphic Design
College of the Canyons
Computer Applications and Web Technologies
Pasadena City College
Business, Management and Administration
Experience
Eureka Multimedia Group Inc.
Business Intelligence Analyst (2021 - Present)- Extract, analyze, and develop performance reports on economic performance shifts.
- Optimize internal programming logic based on integral metric based KPIs to help improve our sales and revenue.
- Analyze and optimize internal + external marketing campaigns and accounts.
- Deliver weekly actionable item reports to management.
- Perform monthly cost and revenue anaylsis.
- Develop reporting dashboards to be used by internal account managers.
- Anaylze internal ecommerce transactional trends for fraud discovery.
- Apply analytic methodologies to review forecasts, sales trends and internal cost strategies to provide business insights.
- Research geographic transactional trends and develop new programming logic to provide stable margins.
- Communicate regularly within the organization to align key strategies, and identify and resolve reporting metrics.
- Work independently while maintaining consisteant direct communication and coordinate any extra work efforts towards helping other associates.
Amayesinc Solutions
Business Development Specialist (2020 - Present)- Custom website integrations.
- WordPress website design and development.
- Front-end web design and development.
- Marketing campaign development.
- Design + develop email marketing creatives.
- Strategic + creative sales copywriting.
- Logistics + operational workflow analysis.
- Optimization of images + videos for web.
Interactive Technologies, Inc.
Marketing Support Specialist (2018 - 2020)- Managed multiple digital advertising accounts, both internal and external.
- Worked directly with executives to help identify opportunities for improvement.
- Manipulated and analyzed complex data with SQL, Excel, and Google Sheets.
- Established internal KPIs to isolate the performance being seen within digital ad campaigns.
- Improved overall operational productivity and boosted moral with effective communication across all teams.
- Provided insights and daily account performance updates to all account managers.
- Organized and attended weekly creative meetings with internal and external creative teams.
- Developed creative concept designs and maintained timelines with internal task management tools.
- Assisted marketing account managers with daily account operations and client communications.
- Worked with multiple teams of designers & developers to create digital marketing campaign creatives and custom landing pages.
- Procured content for multiple digital ad campaign projects.
Mayes Contracting
Project Manager / Forman (2016 - 2018)- Managed multiple ongoing projects from initial estimation to completion.
- Integrated new technological applications to increase the time management and business efficiency.
- Provided customers with follow up communication and service calls regarding any future project inquiries.
- Maintained communication with head general contractor from initial to final stages of job completion.
Playboy Plus Entertainment
International Program Coordinator (2015 - 2016)- Oversaw and assisted in content creation through to the final stages of transcoding and delivery.
- Managed an entire International Video On Demand schedule for 30+ international clients.
- Liaised between Los Angeles and UK Offices to obtain efficiency in content delivery and organization.
- Assisted in sales to clients and content workflow organization for both worldwide and exclusive content.
- Analyzed and simplified complex information from raw data sets into visual presentations with Microsoft Excel.
- Assisted VP and senior analyst with weekly transactional reports.
- Translated raw data sets into digestible forms to assist senior management.
- Created tools and guidelines to help increase efficiency within the Business Intelligence team.
Skillsets
Analytical
- Data Management
- Revenue Forecasting
- Organization
- Data Analyst
- Optimization
- Troubleshooting
- Reporting
- Data and metrics interpreting
Marketing
- Interpersonal Skills
- Market Research
- Client Communications
- Project Management
- Funnel Management
- CRO and A/B Testing
- Social Media Marketing
Development
- HTML
- CSS
- JavaScript
- PHP
- MySQL
- R
- PowerShell
- Linux Terminal
- SASS
- WordPress
- Bootstrap
- GitHub
- Responsive Design
Design
- Adobe Creative Cloud Suite
- Interactive media
- Branding
- Creativity
- Typography
- UX design
- UI design
- Product design
Operational
- Leadership
- Conflict Management
- Decision-making
- Planning and ogranizing
- Delegation
- Adaptability
- Accountability
- Deadline Oriented
Office
- PC & Mac OS
- Microsoft Office Suite
- Team Management
- Operations Management
- Problem Solving Abilities
- IT Background
- WPM 85+